Sam looks way younger than 23.
In fact if I saw him on the street I'd put him as actually 16/17 and not actually an adult.
There are loads of factors that played into him winning
- good looks/ harry styles looks
- looks young and angelic
- welsh vote
- deaf vote
- being seen as the good guy
- not doing anything to p*ss of voters whereas all other finalists had e.g. charlie's love triangle
- befriending Gina so not all her votes went to Dexter
- declaring 'feelings' to Gina knowing he was going to be rebuffed: "aww poor Sam"
- sticking up for unpopular Callum
- not just appealing to tweenies but older women when he romanced Jemima (loads of 30+ women fancied him)
- getting tasks that made him likeable e.g. joke task whereas Gina and Dexter got tasks that made them look bad e.g. Queen B and Magic task
- walking around with top off and having a surprisingly good body and a very good pout
- C5 determine to get him to win so editing out sexist offensive comments
- telling lies about nicey wicey 'Sophie' so that she looks as if she ignores him whereas in reality she constantly tried to get him out of bed in SH
- taking on Dexter in last 2 weeks and attempting to make him look bad
- not falling out with Charlie when Callum was angry with her
- being the 2nd lowest paid/ poorest housemate after Wolfy