[Red Moon]

SHH..ILPA
BB celeb gets own perfume.. like Jade

CELEBRITY Big Brother winner Shilpa Shetty is launching her own perfume.

Like Big Brother bully Jade Goody - whose Shh! scent had to be pulled from shops after her on-screen clash with the Bollywood beauty - Shilpa aims to turn herself into a global brand with a celebrity fragrance due out later this year.

A source close to the star said: "Shilpa's been approached by a number of companies interested in branding her name. But the perfume option is what appealed to her the most.

"There's a niche in the market for a perfume by an Indian actress. And she's hot property at the moment, so now's the time to cash in on it."

Shilpa, 31, who won Celebrity Big Brother last month after the international controversy over alleged racism in the TV house, is still in the early stages of creating the scent.

She is due to fly to France in April to talk to perfume lab bosses about exactly what the smell should be. The source said: "We're only in preliminary stages at the moment. Shilpa's definitely launching a perfume, but other than that, the details are still being ironed out. She's a big fan of the Body Shop - especially all the fruity smells, so she'd probably like her perfume to be like that."

Although a name has not yet been decided, sources say the star and her mum Sunanda, 57, are keen for it to be called simply "Shilpa" - and she doesn't usually make business decisions without her mother's approval.

The source said: "Mrs Shetty is very dominant in Shilpa's affairs. She was the one who was initially excited by the perfume idea and encouraged her daughter to go for it."

Source: Sunday Mirror