[Arneldo]

Domino's Pizza today unveils its latest creation, The Meateor, hot on the heels of the record-breaking success of the MeltDown Pizza. The company's meatiest ever pizza will be supported by an integrated marketing campaign including national TV advertising, direct mail and menus. The TV campaign begins week commencing 19 February and stars Nikki Grahame of Big Brother 7 fame in her first TV advertising deal.

John and Bernard, the iconic characters from previous Domino's Pizza adverts, this time combine forces with Nikki in 30 and 40 second TV ads. Nikki is sitting on the sofa between John and Bernard, exasperating the two friends with her incessant moaning. As Nikki's whinging climaxes, a pizza box comes crashes through the ceiling squashing her into the sofa and confirming that the Meateor really is "out of this world". The advert, which will air week from 22 February for eight weeks, was created by Team Saatchi with space booked by BLM on Channel 4, Five and selected Sky channels.

Robin Auld, Sales & Marketing Director at Domino's Pizza comments, "Our new campaign is just as meaty as the pizza it supports so we're confident it will be a hit with customers. The jovial banter of John and Bernard proved popular with customers in the previous ad so we're glad to be bringing them back with Nikki to take part in our new campaign. Nikki has proven popular with our target market of 18 to 30 years olds so it's great to have her on board for the new launch."

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