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Senior Member
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Join Date: Oct 2011
Posts: 8,560
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Senior Member
Join Date: Oct 2011
Posts: 8,560
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No value in winning CBB if already quite famous
The CBB celebs negotiate their fees prior to entering the house, so winning is immaterial if they are relatively well known.
Lee is fairly famous to anyone who knows 2000s pop, so winning would have less impact on him than if an unknown like Casey. Lee is getting people talking about him which will pay off better in long run than being bland and winning.
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