Oops!
'Thousands of pounds donated as part of the "#nomakeupselfie" craze were sent to Unicef instead of Cancer Research UK by mistake, the BBC has learned.
More than £8m has been raised after the craze of taking a self-portrait with no make-up spread virally.
But those texting "DONATE" rather than "BEAT" found their money sent to the wrong charity.'
http://www.bbc.co.uk/news/technology-26723457