I hate those adverts too, and that bloke!
I've been unfortunate to see him before BB started - he hosts a quiz show on Challenge TV called "Totally Top Trumps". I don't watch it (why would I, with HIM on it) but I had the unfortunate experience of seeing the end of an episode before another programme I was watching started. He's one of those REALLY annoying sarky hosts, like that Russell Brand *spit* on BB's EForum. Bring back the O2 guys, that's all I can say.