[Matt]

This actually could be a positive thing for Big Brother. It's widely reported that Sky's main involvement with this deal is advertising sales, and if they only have a 30% stake then that probably means Discovery will be responsible for programming decisions.

Discovery owns the channel that broadcasts Big Brother in Denmark, and by a weird coincidence, today a Discovery-owned channel in Norway has just announced that they'll be reviving the local version of Big Brother, so they have got experience with the format and a relationship with Endemol...