anyway I just went on that wiki page and then went to read the LOUD wiki and
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Loud is a departure from the personal, melodramatic themes of Rated R.[20] Stylistically, it is a return to the Caribbean-inspired dance-pop of Rihanna's earlier work.[21] In an interview with MTV, Rihanna said "I wanted songs that were all Rihanna songs, that nobody else could do. I didn't want the generic pop record that Ke$ha or Lady Gaga or Katy Perry could just do and it'll work. I wanted a song, or songs, that were Rihanna songs, that only I could do, had that little West Indian vibe to it, had that certain tone, a certain sass and a certain energy."[22] During the promotion of Loud, Rihanna said that much of the music was born out of frustration. She explained: "When you go to a club and have to listen to bad music you revert to the liquor, because you want to have a good time. I hate having to skip a track. I wanted to make an album you can just play."[23]
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ain't that the truth