Quote:
Originally Posted by Sawyer
Either way, ITV expressing interest is only a good thing. It will show Viacom that BB is a hot product and is demand, which will either force Viacom to make a decision and sign on the dotted line quicker, or allow a channel with a bigger budget to take it over.
They'd probably lock Emma into a golden handcuffs deal aswell and get her on This Morning and Big Brother or something.
Also, I doubt the reason for it not happening being that fact it's too expensive. If Channel 5 can afford it...
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They asked itv for a comment and they declined instead of rubbishing the rumours, itv seems to be keeping there cards close to there chest, and putting the main show on ITVBE would be an amazing idea. And would launch the channel to success.