[Jamesy]

I doubt it but there's no yes or no at this point.

They still have a solid audience around the 1 million mark, regardless of what's on TV. The show will be making money from the show sponsor and companies that have paid them for product placement. Plus adverts during the breaks will be bringing in revenue. So financially I doubt the lower figures are ruining the show (or channel) at all.

For a show that is on for 3 months a guaranteed 1 million viewers every night during that time period will very much sway them towards keeping the show. Although the 200-500k drop in viewers per night (compared to last year) will no doubt worry C5 as to whether this will happen next year, so they might view a renewal as a big risk. But they may understand that the world cup is affecting all channels at the moment including C5 and BB.

The officials will be more telling of whether this series is a flop or not with viewers. Until then I don't think there is any need for worrying just yet. No one on here really understands how television works or what is going on with C5/BB at the moment.