[Kai Anders]

If it's above the channels annual share (3.9%) it still makes a profit as it increases shares and viewing figures, increasing advertisement profit, regardless of how small it's better to make money than lose it! Plus there were only 20% of other viewing and when you consider that around 40% is typically for multichannels, and 60% for the main 5, although 4% of the 20% yesterday sounds slim, that's pretty good. That's like 1/5 of the other available audience which is typical of higher rated BB shows! It's fine! Trust me!