People in theit 40's are not old. They should be by then more mature.....Which may make them boring.
What matters with a show like BB is not age but flexible personaity (young at heart) and physical fittness...
Most older people ie. In their 50's and 60's would probably be far to wise to enter such a cruel format of a show so that age group is unlikely to appear.....
If a 60 year old is fit and young at heart they could be just as interesting as a 20 year old but sadly not as glamourous. which is also a reason for youngsters not to want to see older people on the show.