Big Brother got 1.25 million viewers and a 6.4% share in total. That's still fairly good. Officials could bump it up to 1.5 or 1.6 but we should remember, it's hot. On Fridays people are likely to be out more, World Cup fever may have impacted that. Imagine all those viewers who decided to stay out after the game, we should also take into account that although some 4 million were watching the World Cup on TV a hell of a lot will be watching it through socialising e.g. Pubs, clubs, parties. So I'd estimate the rating closer to 5 million in fact. It does appear that Friday ratings will continue to be low, perhaps this is the new trend, nonetheless the rating is not poor it is still fair. It's above the million mark and is over Channel 5s annual 3.9% share, so is still making a healthy return profit. Stop with all the negativity. Peace out
