Big Brother has killed off Stuart's alter ego by confiscating his cowboy suit.
Stuart was devastated after Big Brother sheriff demanded the return of the fancy dress outfit.
The cowboy suit was given to him on Wednesday and he had hardly taken it off since, adopting a cowboy alter ego called Johnny Horizontal.
Big Brother called him to the Diary Room to ask why he'd continued to refuse to return it despite orders to hand it over.
"I'll have a look for it...I'll scour the House," Stuart promised, from under the rim of his Stetson.
When told in no uncertain terms that the very clothes he was wearing would have to be returned, his argument became slightly more sophisticated.
"Johnny Horizontal is an intricate part of the House," he moaned. "I'm not sure the other housemates will be able to cope without him."
Despite the heartfelt plea, Big Brother was unrelenting, and minutes later Stuart said goodbye to Johnny Horizontal forever.
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Ananova