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Originally Posted by andybigbro
I think it's such a big deal because it's also seen as a reality show and if someone's playing a game they aren't being their real selves.
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this is exactly it. on bbusa I think it's not seen as a bad thing because that's the idea of the show, but on bbuk it's all about who the public relate to and feel deserves the prize money, but if they've been playing a game they usually don't admit to it so then I guess the public would feel cheated by that and they'd be perceived as fake.