There was an OK! Magazine commercial that had Helen, Mark, and some D-listers in it. That commercial must have been filmed before they went in the house because it was shown during the breaks in the HL show/BOTS. When I first saw them in the commercial, I just thought it was kind of random, but it makes sense after reading this post:
http://www.thisisbigbrother.com/foru...ummer-2014.htm
Richard Desmond owns Northern & Shell
Northern & Shell publishes OK! and owns Channel 5