Morrisons launches loyalty scheme with price match
Bradford-store hopes price matching with Aldi and Lidl
will prevent customers going elsewhere for a better deal
http://www.theguardian.com/business/...di-lidl-prices
They shares
went up
well done British Morrisons
taking on the Germens.
http://news.sky.com/story/1346197/mo...rket-price-war