I think Channel 5 will be DEAD if they (god forbid) get rid of BB, it's Channel 5's flagship show, every channel needs a flagship show, like how BBC has Strictly and ITV has The X Factor, the reason why Channel 4 has declined since the got rid of BB was because there is no flagship show and there's nothing worth watching on Channel 4.
If C5 want to beat C4 in ratings and make more money, they MUST keep Big Brother, they CANNOT let us BB fans down for a second time, they need to think about their audience, NOT the type of channel THEY want it to be, that's just pure selfishness!!