[Cal.]

UK culture is now obsessed with celebrities, the 'normal people on TV' thing no longer captures interest, notice how civlian Big Brother, X-Factor and Britain's Got Talent are declining in viewers year after yet yet shows like Strictly Come Dancing, I'm A Celebrity and Celebrity Big Brother show to perform well with ratings? It's now the celebrity culture, and part of the appeal is seeing celebrities who are living the high life normally be subjected to camping for 3 weeks and eating animal penises. So no, I don't think a civilian version would work.