Sponsership is everything you know
Carphone Warehouse pulled out due to the race furore in CBB5, but they had their reasons and there will be a get-out clause.
Virgin Media will be watching this new Ofcom thing and especially the New Rule book.
If the ratings are okay, maybe a little down, then perhaps they will stick around as sponsership?
But what would YOU do, if the ratings dropped so low, that the money spent by Virgin Media, is just NOT worth investing any longer.
Should they pull out, or ride the show whatever???
nodisharmony
