Virgin Media will definately be thinking right now and I am sure that they have been in contact with Endemol already over this.
Naturally, they will be concerned.
If They announce that they won't be sponsering the new BB8 then, I don't know what Endemol will do?
I think they will "Test the water" first and they know that Launch Night will bring in good ratings.
It all depends what happens beyond that, in regards of the New Rule book.
nodisharmony
