[user104658]

Aldi might want to stop being sneaky f... Ers if they want to continue growing. They harvested a tonne of customers with rock bottom prices and now have started sneaking the prices of almost every product up. Used to do the bulk of my weekly shop there with a few more obscure items from Asda. It's now flipped round. Cheaper to do the bulk of the shop at Asda and just get meat and fruit from Aldi (still much cheaper).

Aldi won't last in direct competition with the big supermarkets. Their customer service is horrendous, store layouts abysmal, and half the time they only have one till on so you have to wait 15 minutes behind a pensioner doing their weekly shop just to buy one pack of mince.

The only thing that made that acceptable was that the shop was significantly (30 to 40%) cheaper. No one is going to put up with waiting ages just to be be rushed through a grubby till by an overworked, harassed, and therefore rude, cashier if it's only to save a couple of quid.

The big players are starting to wise up, IMO. If aldi don't keep their prices rock bottom they'll crumble.