[*mazedsalv**]

I find him very likeable, despite knowing he is dislikeable. He'd certainly be the best fit for CBB in terms of entertainment, he is the male Luisa IMO. The reason why he won't win The Apprentice is because Alan Sugar knows he is exactly like him, and as they say, similar personalities end up clashing. He wouldn't be able to sustain a business partnership with him because they both speak for England.