Did anyone watch this? He looks so different now, he looks quite different now.
He had to go into a bar and the teams (which included Emma Willis and Luisa Zissman) had to guess how many people would recognise him. Only two people recognised him, and he said he was on Big Brother "when it used to be good" and Emma looked mortified
White Dee and Charlotte Crosby were briefly on it too, and they showed the clip from BB3 of Alex in the bedroom miming "that's the way I like it"