I believe it cost £400,000,Tho I can hardly believe it.
It's disjointed when it should represent the coming together of peoples.
Its aggressive in it its apearance.
In no way does it represent London.
Who saw the 20 12 bit when they first looked?
And its hardly surprising that by 10 o'clock this morning the BBC showed ideas viewers had sent which the branding expert described as far better.