I thought launch nights were the most exciting back 'in the good old days' when it was really simple and housemates were driven up to the entrance and walked in with no music, just the crowds reaction and Davina calmly introducing them. I already hate the music that they play these days. I reckon a combination of a screaming Marcus, fireworks, a live band, and having to suffer shots of the mob dancing would be the day I finally turn off for good.