Been all over twitter, loads of celebs have changed their avi's/backgrounds to blue
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According to TIDAL’s website, it’s “the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial.”
There are two paid subscription options: $19.99 a month for high-fidelity audio, and $9.99 for standard quality audio. TIDAL can be streamed on the web, and downloaded for iOS and Android devices.
Several artists have already thrown their support behind TIDAL, changing their Twitter icons to light blue and tweeting the hashtag #TIDALForAll. Among them are Kanye West, Rihanna, J.Cole, Nicki Minaj & Beyonce
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Press Conference is due in about an hour