[zakman440]

Initial has appointed Denis O’Connor to the newly-created role of creative director for flagship format Big Brother.

The executive producer has been promoted to creative director of Big Brother programming and will oversee Channel 5’s long-running reality show, as well as its spin-offs, Celebrity Big Brother and Big Brother’s Bit on the Side.

Along with Katy Manley and Susy Price, O’Connor has been exec producer on the show for three years and also oversaw the show’s final series on Channel 4 in 2010.

His other credits include BBC3’s Celebrity Scissorhands, C4’s Home for the Holidays and BBC2’s The Underdog Show.

Reporting to Initial managing director, Nick Samwell-Smith, O’Connor will take up the new position immediately.

Last month Broadcast revealed that C5 had extended its deal with Endemol Shine UK for Big Brother until at least the end of 2018.

O’Connor said he had “some big ideas in the pipeline” for this summer’s series.

Samwell-Smith added that O’Connor had “played a pivotal role” in the success of the format.

“He is a brilliantly creative producer and with Denis at the helm Big Brother couldn’t be better placed to keep fans enthralled year after year,” he added.

http://www.broadcastnow.co.uk/news/i...086839.article

Oh dear.