Whilst for 4 years people have been asking for the return of the live feed and they get next to nothing.
The producers seem to be making this show less about the housemates and the viewers and more about celebrating the (anything but) genius of themselves with all these supposedly creative ideas.
Meanwhile...
http://bigbrother.channel5.com/live-stream
If a business behaved like this it would be bankrupt and if a a Political Party did it would be the Lib Dems.