[Jamesy]

I think he doesn't admit it purely down to public reaction. If he admits it then he will be slated on BOTS a lot and he will be hated by the general public

The British public have never embraced game playing with Big Brother. It's seen as a negative trait

Nick's a fan of Big Brother so he will know this and I think that's why he's being a little more clever and not saying he's playing a game