Quote:
Originally Posted by crazycolaist
Viacom need to advertise more on other TV Channels other than their own. Never saw a single billboard in London or on any bus's early may start when everyone is used to June
BB producers shot themselves in the foot. Not all to blame though.
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I agree.
The promo was absolutely naff this year.
No countdowns.
Not many adverts on TV. I remember for CBB15, I saw the Twisted Fairytale advert like 4 times a day from 22nd December - 5th January. I actually got annoyed from seeing the advert, it was on that much.
No billboards. This was a mistake, IMO. One because they used for them CBB15, and it worked really well, and two because it was a May launch for the first time in almost ten years, so they needed to make people aware of when it was starting, as many would've thought in June.
I also think them releasing everything at once this year didn't help either. Like the eye, theme, and advert all being released in one go. As well as the House Pictures.
They should do it bit by bit, to build up excitement.
Two weeks before the launch wasn't enough time.