Quote:
Originally Posted by MB.
It's survived for nearly five series without it. Granted, it's been dragged along kicking and screaming for much of that time, but it's still survived.
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You've answered your own response. It's best year, or at least its most successful year was the year of the 2 hour live coverage. And that came later. And indeed, the ratings went up and were maintain after going up in week 4 (the week the 2 hour live feed came back at midnight).
If that live coverage had been there from the very first night like it used to be with Channel 4 people could get much more involved and want to stick with it from the start. When it's not there, you just give up on trying to keep up with the show.
Remember, the launch night still does well when it is well publicized, they need to find a way of keeping those viewers hanging on, but when it's just 45 minute HL shows that tell you hardly anything about any of them, the show is doomed.