I've seen the ad - it claims if you do not want to watch a bunch of wannbe's then tune in to ITV2 movies as there is no wannabe celebs there!!
OK I guess - advertising laws were changed a few years ago stating that you can mention other products if you can prove claims made and that it is not defamitory against the product. It's all rivalry in the media game!!!
I am still left bemused that ITV2 has been awarded Channel of the Year!!! How????