[Jason.]

That early May launch was an awful idea, especially considering the fact that it had zilch promotion which was a lethal combination as: a) it was the first May launch in since 2007, b) it was so early in May, it's about 4 weeks before it usually starts and c) the election which overshadowed it.

I'd love a May launch as much as everyone else, but 12th May was way too early. A May Launch should be no earlier than 20th May, IMO. BB16 should've launched on Thursday 21st May, if they wanted a May launch.

I'm hoping we do have a May launch next year, just not as early as it was this year. I think Wednsday 25th May 2016 would be a great launch date for BB17.