I somehow thing this might near on the scale of when the late great Eddie Gurerro died.
R.I.P Benoit.
Your fights with The Rock, etc will bring many childhood memories back to the throne.
Edit: It's events like this in the entertainment industry which really draw the spotlight onto it.
With the recent 'story line death' of Mr Vince McMahon, you'd think they'd have to justify a way around it, with will not damage the reputation of an already tarnished company.