2.2m is quite disappointing, TBH. I would've thought because:
a) It was only 2 years ago when CBB12 was launching with 3.2m, which is 1m more.
b) It's lower than last years CBB14 launch which averaged 2.8m.
c) It had a gap whereas the above launched 3 days after the civilian series. The gap meant more promotion and media attention for CBB, so you'd think it would rate higher.
d) That 2.2m is lower than the BB14/BB15 launches. To think a civilian series last year launched higher than a summer celebrity series, which usually rates around half a million more.
It'll probably go up to 2.4m in officials, but that's still a low rating, or am I just being negative?
Good share, though.