[Jamesy]

Thing is given how childish and trashy this theme is are we surprised figures are lower than usual? Everyone I've spoken to that watched the launch thought it was tacky, crap and a really unnecessary theme. Can't blame people switching off when this show is becoming more like a year 9 media project by the day. Channel 5 really need to learn that this approach does not keep people engaged, this show really needs to be simplified, firstly by getting rid of these cheesy themes.