The DWP's latest advertising campaign is a moral monstrosity
'Make no mistake – this Tory Government isn’t here to end poverty but to rebrand it. Perhaps never before has this country been ruled by a party so image obsessed and PR driven. As they plough on with austerity, as much energy is expended on how policies look as how they actually affect people.
In the latest branding of austerity, the Department of Work and Pensions (DWP) has unveiled a fluffy mascot. Called "Workie", the multi-coloured cuddly creature bumbles around Britain beaming at pugs and wondering why people don’t care enough about pensions. It made its first appearance on the DWP’s Twitter feed yesterday, before airing on TV last night during an ad break between Coronation St and Emmerdale. Astonishingly, "
Workie" cost Ł8.45m to commission.'
http://www.independent.co.uk/voices/...-a6704531.html