Quote:
Originally Posted by Dezzy
They'll renew it, it's their best shot against SCD and it's got the premium demographic when it comes to Target Audience. They won't replace it with The Voice, the only reason why The Voice does well is because it has no competition at the start of the year. It would get slaughtered up against SCD and the target audience for it isn't as good.
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SCD is absolutely slaughtering it and ITV will not want a show which gets 5 million over night when 5 years before it was 15 million.