[Ammi]

..it seems like a perfectly logical thing to me, that some cinemas have decided to not show the ad...Digital Cinema media have a policy to not run any advertising which is connected to personal beliefs, specifically those related to politics or religion because it carries the risk of upsetting or offending cinema audiences...(who have paid quite a bit of money to watch a chosen movie and with online streaming etc..cinemas need more than anything, to keep their audiences..)...I read in the Guardian that there was a lot of negative feedback from cinema goers to both sides being shown in the lead up to the Scottish independence referendum..so that would also I imagine, be something that was highly considered in making this decision...and they do have to consider audiences if considering the screening of anything deemed as controversial, which religion is thought of by many..