I wrote a little bit about this in my end-year review (you can read more here if you wish:
https://zakman440.wordpress.com/2015...g-review-2015/)
Quote:
|
Finally, I’d like to look at fan-engagement. More specifically, online fan engagement. Fan engagement is something that Big Brother could be doing very well, but at the moment it isn't. Obviously there are many solutions to this but I would like to focus on just one – the Big Brother app. There is so much potential there that isn't being fulfilled. In my opinion, a bolstered Big Brother app with daily updates from the house, a live feed, free app voting (similar to all of ITV’s shows) and a Fifth Judge-esque game (which could open the door for more sponsor revenue) would not only keep fans engaged, but it would enhance the experience that fans get once the highlights finish on Channel 5. Second screen apps are something that a lot of other shows thrive off, so it’s about time Big Brother got in on the action.
|
Basically, yes - it needs to happen.