[Jason.]

I personally don't think the duration is the reason why it's rating low. I don't think 10 weeks is too much given it used to air for 13 weeks about 10 years ago and still get like 4m viewers (I mean I know it's not a good comparison given the show was more better/relevant back then and it was...10 years ago) but even three years ago a 10-week series could average 1.9m (even BB13 was doing well in the ratings and was rating a comfortable 1.8m before the Olympics came along).

Having a highlights show every few days would be awful given C5 hardly show us much in a one hour nightly episode with all the montages, coming-ups, previously, and the warning titles. So to fit 3 days worth of footage into a one hour Wednesday episode would probably do more harm than help. The silly stunts and gimmicks is why the show has failed in recent years, and unfortunately C5 live and breath them so the format will continue to rot and rot because they've lost a heavy amount of loyal viewers during BB15/16 and they won't learn and will continue to lose more and more. It's the reason why shows like TA and IAC are still doing well a decade later, because they don't have silly gimmicks and they keep the format largely the same. If you compared to the format of BB7 to say BB16, it'd be a completely different show. Heck if you compared the format of BB12 to BB16, it'd be a different show.