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Originally Posted by Jason.
Hmm I partly agree with this. I remember the anticipation being extremely high for BB8 back in 2007, given the hype and success of BB7 the year before and how ugly CBB5 was. People just couldn't wait for BB8 in the summer because they knew it would be better than CBB5 and would follow on from BB5-7, but like you say the first week rated quite well and higher than BB6's first week and roughly the same as BB5's first week but because the production threw silly gimmicks like the all-female launch, people were disappointed and just couldn't be bothered with it and thought it was crap so didn't bother with the rest, so it lost a heavy margin of the 4.7m people that tuned into the first week and it didn't recover since. Had the production been better, the retention of that figure would've been higher.
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Exactly. There is a misconception that BB8 was a ratings disaster from start to finish. That's not true. BB8 started off very well, despite being awful. The second week killed the show because of horrible scheduling (up against Britain's Got Talent at 9pm when it should have just been moved to 10pm the whole week). It went from 4.7m to 3.1m that week. Only about a million returned because the series was so poorly received.
In theory, I think the all female launch had potential but the producers really screwed things up with the way they handled sending male HMs in. They should have just had two big launches (one female, one male) or something instead of sending in Ziggy on Day 3 and drip-feeding the rest of the men over the next few weeks. The production that series was just terrible.