Quote:
Big Brother suffered an embarrassing ratings defeat last night, as it was beaten by rival ITV show Love Island for the first time ever.
Last night, 1.09million viewers (4.9%, including +1) tuned in to Big Brother at 9.00pm to watch the first part of the battle between the Housemates and the Others for nominations power.
However, at the exact same time, Love Island drew 1.13million viewers (5.1%, including +1) to ITV2 – marking the first time ever that it beat Big Brother.
The two shows famously engaged in a ratings war back in 2005-6, when Love Island had celebrity contestants and aired on the main ITV channel.
Last year it returned on multichannel ITV2, with mainly members of the public taking part – and while its first revival series failed to make much of an impact, viewing figures have roughly doubled for the current run, with most episodes hovering around the 1million mark.
Over the weekend Love Island enjoyed some extra publicity after contestant Zara Holland was stripped of her Miss Great Britain title for being involved in some particularly raunchy scenes.
While this is an embarrassing turn of events for Channel 5, Big Brother 2016 is considered to be performing well under the circumstances.
Despite competition from Love Island and the Euro 2016 tournament, the current series has so far averaged 1.17million viewers – up on the equivalent figure of 1.12million for last year’s ‘Timebomb’, which suffered a sharp drop in numbers.
http://www.bbspy.co.uk/bb17/news/062...#ixzz4C7ned0jE
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Fair play to Love Island tbh - their promotional campaign was outstanding, their digital platforms are much better than Big Brother's and they're producing a much better show than last year.