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Originally Posted by Jason.
ITV2 is pretty much the same as C5 in terms of channel viewership and budget despite ITV2 being a digital channel - so the 'ITV is a bigger channel' thing isn't really an excuse given ITV2 isn't related much to ITV1 at all hence why a lot of ITV2's stuff get crap ratings compared to ITV1 - like they didn't promote LI at all on ITV1 by airing the ad during the BGT final or during an episode of Corrie or anything like that.
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They aired the ad loads of times in BGT final I'm sure.