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Originally Posted by Jason.
ITV2 is pretty much the same as C5 in terms of channel viewership and budget despite ITV2 being a digital channel - so the 'ITV is a bigger channel' thing isn't really an excuse given ITV2 isn't related much to ITV1 at all hence why a lot of ITV2's stuff get crap ratings compared to ITV1 - like they didn't promote LI at all on ITV1 by airing the ad during the BGT final or during an episode of Corrie or anything like that. Plus if that ITV thing is true then why didn't last year's series get good ratings and why did BB16 thrash it in the ratings?
It's like trying to justify MIC getting higher ratings than BB by saying well E4 is part of C4 - which is a bigger channel than C5 which probably helped it. Not really.
It's getting good ratings because they promoted it amazingly well on its channel (something which C5 don't do for BB) and it's been a better series than last year (which also deserved higher ratings than it got). Not to mention this series has been trending on Twitter and had everyone talking so that also helps too.
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It was advertised on ITV1 during BGT and I think Corrie as well, multiple times I remember them.