[daniel-lewis-1985]

FFs Annihilation week ?!

Its happened its another Armmagedon / 4 in 4 out type twist.

What is all this about?! The show is doing fine with the housemtes just being themselves and normal nomintions its seemed to have gone back to how it used to be I'm really enjoying the nostalgic feeling but they anticipated the Love Island Final and Euros and came up with some twist which back in the Channel 4 days would be promoted a week before heavily....Like a period but Channel 5 since Viacom took over are clueless when it comes to promotion. Say what you want about the Brian Dowling days but I remember living in London and there were billboards, interactive ads in Westfield and whole buses covered with the BB logo!

ITV2 have the perfect promotion tool of just having an ident of *Love Island tonight 9pm* I thought Viacom would be beasts when it came to advertsing but c'mon if they simply had an ident or like back in the day showed an advert with clips of all the drama people would tune in because **** me seeing Hughie or Jayne going off on one would drag anyone in out of pure curiosity!

This BB cannot afford to be having such low ratings when it launched so low but the officials have been pretty impressive I think that more people are watching BB most night and it has a catch up audience of between 300k/500k which for a civilian series is very impressive! I believe those are the people watching Love Island live and when its over we will see them coming over to the good side lol and will start watching BB live.

Be prepared for a spke in ratings but much lower people watching on catchup!