[James]

I think the difference with the early series is that a lot of the housemates were fame hungry but they thought they could get media jobs out of it (and some of them did).

But since BB5 onwards there haven't been any media opportunities - or hardly any at least - so the show attracts people who want to be famous-for-being-famous; people who want to emulate Jade.

It seems to me that the only housemates that make good money after Big Brother these days are women who are good-looking enough to interest the lads' mags. Which is a pity really because people are being judged ultimately on how good-looking they are instead of their personalities.

Heat will also pay a couple for an exclusive about their Big Brother 'romance'... which breaks up about a month later.