I wonder if the GS crew are wealthier than the Towie crowd. The Towie seem to emanate from more affluent backgrounds but seem to earn less than Geordie Shore despite Towie arguably being a bigger platform show eg ITVBE V MTV. I bet Gaz GS is wealthier than Lewis or even Joey Essex.
http://www.spearswms.com/gaz-beadle-net-worth/2/