[Jamie89]

I don't think winning in itself is a hindrance, I haven't followed recent years but Leona/Matt/Alex/Joe/Little Mix have all had success in their careers (as did people like One Direction and JLS but I'd say there's been more successful winners than there has been runners up). I think it's just that it's a hard industry for anybody, rather than it being a specific thing that winning will damage their chances of success. Winning will bring her more exposure and that can only be a good thing.